About us
Liquid Wellness Company: A future-oriented company!
Intuitions are indeed immediate knowledge, perhaps even not supported by complex reasoning, but in reality they are simply starting points that must then be developed in order to formulate a concrete project.
In 2011, Marco Andaloni, the founder and current president of Liquid Wellness Company, developed an original idea from an intuition, namely, to create and promote a new concept of Wellness: a concept linked to liquid active ingredients. The company initially started out in the business as an advanced research firm for studying and creating new, innovative and functional products aimed at improving both human and animal health.
The first licenced products of this research, which lasted two years, were those relating to the Pet market, for dogs and cats, which were an instant success and proved to be truly revolutionary. In fact, prebiotics has enabled the development of innovative, functional products with really surprising results.
The constant and continuous research conducted at the historic workshop in Milan, alongside another one in the USA, has recently led to the creation of other products, this time for people’s well-being. Products that are always unique and innovative; cosmetics and supplements, in the Derma Care and Oral Care segment.
In the meantime, the company has been structured to adequately meet the challenges of a highly competitive market. With a marketing policy that places these products in a high-end market, substantial investments in communication to create a strong corporate image, a great propensity to purchase products, and a distribution policy attentive to market coverage, but above all to selecting sales outlets, choosing Pharmacies as an exclusive channel to endorse the quality of the products.
The future challenge will be to gain an increasing number of market shares both domestically and internationally, increasingly enhancing research, with the creation of new products and, possibly, with the ambition to create “new markets” for new needs.